Most companies need to spend a massive amount of money on marketing materials each year. Apart from printing banners and ads, the requirements often include booklets, flyers, giveaways, printed leaflets, special banners and even posters. As an entrepreneur, it makes no sense to look for a new printing service for every campaign. Instead, you should be looking at a service that’s reliable and is available for all orders. Here are some of the simple pointers that matter in placing a contract for marketing and promotional printing needs.
Start with your requirements
Every campaign is unique, and businesses often need to ensure that their events, exhibitions and other kinds of functions are different from each other. Basically, the marketing of each event should be done in a different way, so as to gain the attention of the customers and concerned audience. No wonder, the main highlight is always on the ad materials, such as banners, ads and booklets. It is important that you have a list of your requirements, so that you can find services that can handle your order. Ask a few companies that print booklets and banners about the kind and type of materials and prints they can handle.
Check for cost and delivery
Corporate events are meticulously planned, and since there is a big budget involved, everything should be in advance. If you are managing a campaign and looking for a printing service, your first question must be around the budget. Professional printing services always offer an estimate for the printing work and would offer a delivery date, but not all are same. Ask the concerned service to tweak their costing for large orders, and if you need the delivery on a certain date, do mention the same in a clear way on email. Ask the company how they plan to deal with any delays with orders and if they are available for taking urgent orders.
Ask for references and clients
A good corporate printing service will never shy away from showing their clients. They would be happy to talk of their patrons and clientele, and you can also seek a few references in your area. You can also ask them to show a few samples of their latest work, and if needed, they should be able to offer mini samples for your company before taking a large order. As a client, you have every right to seek details of their background and how they expect to deal with any possible issues with an order. If there are mistakes in banners or in printed materials, will the company offer assistance and replace the same? With certified and licensed services, this is hardly a problem, but it doesn’t hurt to ask a few questions.
A good printing service can be a big asset for any marketing campaign, and you can even take new ideas from them to design materials. Check online to find a few services that have enough goodwill both online and locally and are willing to work in your budget!
